Truly's Zero-Gravity Hard Seltzer Bar: A Revolutionary Experience

Truly, the popular hard seltzer brand from the makers of Samuel Adams, is launching a groundbreaking experience that promises to take Truly fans to new heights. The Truly Zero-Gravity Bar is set to debut this summer, offering an out-of-this-world drinking experience aboard a specially modified aircraft that simulates zero gravity. This is the world's first-ever zero-gravity drinking experience, and it's sure to be a hit with fans of the brand.

Lightly Fantastic: Truly Hard Seltzer defies gravity and expectations with the first "Zero Gravity Bar". (Image credit: Truly Hard Seltzer)

The Science Behind Zero Gravity

To understand how the Truly Zero-Gravity Bar works, we must first understand the science behind zero gravity. Zero gravity occurs when an object experiences no force due to gravity, resulting in a weightless state. This effect can be simulated by placing an object in free fall, as it will experience no force due to gravity during the fall. The effect can also be achieved in a parabolic flight, which is what Truly is using for its Zero-Gravity Bar.

The Zero-Gravity Experience

The Truly Zero-Gravity Bar experience begins with a chartered parabolic flight on Zero-G Corp.'s "G-Force One," a specially modified Boeing 727. The plane takes off and reaches a high altitude before beginning a series of parabolic maneuvers that simulate zero gravity. During the flight, Truly's hard seltzer flavors will be available for participants to enjoy as they float weightlessly in the cabin.

How to Participate

To participate in the Truly Zero-Gravity Bar experience, fans must visit TrulyZeroGravityBar.com and share why drinking Truly makes them feel "Lightly Fantastic." Five lucky fans and their guests will be chosen to win a reservation on the flight, which is scheduled for August 28th, 2023, departing from Long Beach, California. The winners will also receive two nights of lodging, $500 spending cash, and a post-flight reception at Truly's "home of innovation," Truly L.A.

Zero Gravity Corporation’s G-FORCE ONE aircraft sits on the runway at Orlando Sanford International Airport in Florida. (Image Credit: Zero Gravity Corporation)

Submissions will be judged on imagination, originality, and most importantly, their love for Truly and desire to experience the Truly Zero-Gravity Bar. Entry in the contest is open through July 24th, 2023, to all U.S. residents who are 21 or older.

The Truly Brand

Truly is known for its refreshing and light hard seltzer flavors, perfect for those who want to enjoy a drink without the heaviness of traditional alcoholic beverages. The brand has recently launched new styles, including the first spirits-based seltzer, Truly Vodka Soda, the limited-edition Red, White & Tru Truly Hard Seltzer mix pack, and new Truly Flavored Vodka flavors, Blood Orange and White Peach.

"At Truly, we believe in embracing the lighter side of life, whether that's crafting the most refreshing flavors or creating unforgettable, unique drinking experiences for our fans," said Matt Withington, director of marketing at Truly Hard Seltzer.

The Truly Zero-Gravity Bar Experience

The Truly Zero-Gravity Bar experience promises to be a once-in-a-lifetime event for those lucky enough to participate. The winners will have the opportunity to experience weightlessness while enjoying Truly's refreshing hard seltzer flavors. The experience is a testament to Truly's commitment to providing unique and unforgettable experiences for its fans.

The Truly Zero-Gravity Bar is a groundbreaking experience that promises to take Truly fans to new heights. It's the world's first-ever zero-gravity drinking experience, and it's sure to be a hit with fans of the brand. To participate, fans must visit TrulyZeroGravityBar.com and share why drinking Truly makes them feel "Lightly Fantastic."

Five lucky fans and their guests will be chosen to win a reservation on the flight, which is scheduled for August 28th, 2023. Truly's commitment to providing unique and unforgettable experiences for its fans is a testament to the brand's dedication to the lighter side of life.